IIT Kanpur ยท AI ยท Media Intelligence ยท Narrative Tracking

Track Every Narrative.
Own Every Story.

Built for news agencies, media houses, and communication teams โ€” we deliver real-time narrative intelligence, channel analytics, and AI-powered media monitoring to help you stay ahead of every story.

3,000+
Media Properties Tracked
480+
Hours of Manual Work Automated
20+
News Channels Served
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Narrative Intelligence
Real-time media monitoring
Manual Effort Eliminated480+ hrs/wk
Media Properties Tracked3,000+
Reporting Accuracy100% Error-Free
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Narrative Pulse Engine
Powered by NLP & machine learning
Narrative TrackingSentiment Analysis Media MonitoringContent Intelligence

Four Pillars of Media Intelligence

We combine AI-powered analytics with deep media expertise to give news agencies and communication teams a decisive edge in the information landscape.

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Real-Time Narrative Intelligence
Track how stories emerge, spread, and shift across thousands of media sources โ€” before they become headlines.
  • Live narrative & topic tracking dashboards
  • Cross-platform story spread analysis
  • Trend detection & early alert system
  • Custom Power BI & Tableau reporting
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News Channel Analytics Suite
Comprehensive performance intelligence for news channels โ€” measure reach, audience sentiment, and content effectiveness.
  • Viewership & engagement analytics
  • Anchor & segment performance scoring
  • Competitor channel benchmarking
  • Sentiment & tone analysis per story
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Media Monitoring & Competitive Intelligence
Monitor coverage across print, digital, and social โ€” track share of voice, identify gaps, and benchmark against competitors.
  • Share of voice & coverage mapping
  • 3,000+ properties tracked simultaneously
  • Automated daily media digests & alerts
  • Competitor narrative comparison reports
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AI-Driven Content Strategy
Use AI and audience intelligence to decide what to cover, when to publish, and how to frame stories for maximum impact.
  • Audience interest & topic scoring
  • Optimal publishing time analysis
  • Content gap identification
  • NLP-based framing & sentiment guidance

The intelligence layer your newsroom needs

We don't just provide data โ€” we provide the narrative clarity and speed that shapes how stories are told.

1

IIT Kanpur Engineering Rigour

Founded by an IIT Kanpur graduate with deep expertise in NLP, machine learning, ETL pipelines, and large-scale media data architecture.

2

Proven at Media Scale

Built monitoring systems tracking 3,000+ media properties across 20+ states, automated 480+ hours of manual reporting weekly, and delivered intelligence for major communication campaigns.

3

End-to-End Intelligence

From data ingestion and NLP pipelines to live dashboards and narrative alerts โ€” we own every layer of your media intelligence stack.

Technologies & Platforms

PythonSQLPower BI TableauStreamlitGoogle Cloud ETL / ELTDBTDjango Pandas ยท NumPyScikit-Learn Topic ModellingNLP & Sentiment Analysis A/B TestingWeb Scraping & RSS IngestionMedia API Integrations

8+ years of data.
Built for the media world.

Our team brings 8+ years of experience building large-scale data and media intelligence systems โ€” from engineering a social media monitoring warehouse tracking 3,000+ properties across 20 states, to leading data operations for major communication campaigns and survey analytics for 1.15 Lakh respondents.

We have built cross-functional intelligence teams, automated 480+ hours of weekly reporting, and delivered narrative tracking systems used in high-stakes environments where information moves fast and accuracy matters.

Now, through Balaji Consulting and Analytics, that same enterprise-grade capability is available exclusively to news agencies, media houses, and communication teams.

8+
Years Experience
3,000+
Properties Managed
20
States Coverage
IIT
Kanpur Graduate

Ready to track every narrative?

Tell us about your media intelligence challenge and we'll show you exactly how we can help.

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Serving

Corporate clients globally