IIT Kanpur · AI · Analytics · Strategy

Where AI Meets
Business Strategy

Led by an IIT Kanpur engineer with proven enterprise experience — we help organisations unlock growth through data analytics, AI automation, social media intelligence, and strategic consulting.

Start a Conversation Our Services
3,000+
Social Properties Managed
480+
Hours Saved Weekly
20
States Covered
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Analytics Dashboard
Real-time business intelligence
Manual Effort Eliminated480+ hrs/wk
Social Properties Tracked3,000+
Reporting Accuracy100% Error-Free
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AI Strategy Engine
Powered by machine learning
Predictive AnalyticsAI Marketing Data ScienceSocial Intelligence
What We Do

Four Pillars of Business Growth

We combine cutting-edge AI tools with deep business expertise to deliver measurable results for enterprise clients.

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Data Analytics & Reporting
Transform raw business data into clear, actionable intelligence that drives confident decision-making.
  • Custom Power BI & Tableau dashboards
  • ETL pipelines & data warehousing
  • Predictive analytics & forecasting
  • 100% error-free automated reporting
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AI-Powered Marketing
Leverage artificial intelligence to automate, personalise and scale your marketing campaigns with precision.
  • AI content generation & automation
  • Audience targeting & segmentation
  • Campaign performance optimisation
  • NLP & sentiment analysis
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Social Media Strategy
Build a commanding digital presence with data-backed social strategies across all major platforms.
  • Multi-platform strategy & planning
  • 3,000+ properties management experience
  • Engagement & community growth
  • Social analytics & ROI tracking
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Business & Brand Consulting
Strategic guidance to position your brand, enter new markets, and build sustainable competitive advantage.
  • Brand positioning & messaging
  • Digital transformation strategy
  • Market entry & growth planning
  • Executive advisory & workshops
Why Balaji Analytics

The intersection of intelligence and strategy

We don't just provide data — we provide the clarity and confidence to act on it.

1

IIT Kanpur Engineering Rigour

Founded by an IIT Kanpur graduate with deep expertise in Python, machine learning, ETL pipelines, and large-scale data architecture.

2

Proven at Enterprise Scale

Built data systems managing 3,000+ properties across 20 states, eliminated 480+ hours of manual work weekly, and automated ₹100 Cr+ in workflows.

3

End-to-End Ownership

From ETL pipelines and Power BI dashboards to social media strategy and AI automation — we own every layer of the solution.

Technologies & Platforms

PythonSQLPower BI TableauStreamlitGoogle Cloud ETL / ELTDBTDjango Pandas · NumPyScikit-Learn K-Means ClusteringNLP & Sentiment Analysis A/B TestingWeb ScrapingGoogle Sheets API
Y
Yogendra Pratap
Founder · IIT Kanpur · Tech Lead
IIT KanpurPython · SQL Power BI · TableauMachine Learning ETL PipelinesSocial Intelligence
About

8+ years of data.
Now working for you.

Yogendra Pratap is an IIT Kanpur engineer who has spent 8+ years solving complex data and analytics challenges at the highest levels — from building a social media data warehouse tracking 3,000+ properties at Varahe Analytics, to leading statistical analysis for 1.15 Lakh survey respondents at Inclusive Minds.

As Tech Lead and General Manager, he built and led cross-functional data teams of 7+ specialists, automated workflows saving 480+ hours weekly, and engineered production-grade systems processing ₹100 Cr+ in transactions.

Now, through Balaji Consulting and Analytics, that same enterprise-grade expertise is available to your business.

8+
Years Experience
3,000+
Properties Managed
20
States Coverage
IIT
Kanpur Graduate
Get In Touch

Ready to grow your business?

Tell us about your challenge and we'll show you how data, AI, and strategy can solve it.

✉️

Email

ypratap@balaji-analytics.com

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Website

www.balaji-analytics.com

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LinkedIn

linkedin.com/company/balaji-consulting-analytics

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Serving

Corporate clients globally